​The acquisition of Yoyo is part of the Company's strategy to penetrate the casual gaming space, which already includes Plamee - an internal games development team employing more than 120 casual games developers with extensive knowledge and a proven track record in the development of casual games, which was established in early 2014. Playtech's directors believe that the continued development of the GMS technology within the Company will enable it to extend beyond the current games developers base, and will fit well with its in-house casual team, extending its expertise and know-how in the development of casual games, marketing systems and related infrastructure. This acquisition will enable the Company to further diversify its business, benefiting from a combined B2B/B2C offering focused on a strong and growing segment of the wider gaming market.